Rationality of the research

Tourism is star of the plumpingst industries in UK, apart from generating employment both directly and indirectly to large image of masses it is also a source of foreign exchanges for UK government.The bring in worth of tourism is approximately 63.83 billion and it employs more than 1.5 million people about 7 percent of all employment in restaurants, hold up agencies museums, and pubs.Apart from being atomic number 53 the largest, tourism has also become number one online segment. The number of travelers who use the mesh for travel-related purposes have continued to increase daily. up-to-the-minute data from Internet World Stats reveal that worlds net users have reached approximately 1.17 billions with UK ranks 7th in the world with approximately 37.6 millions internet users.2Therefore, with the increase in the numbers of travelers that book online, tourism has continued to fancy booming in sales.People now book rooms, buy tickets and make hotel engagement online. Recent announcement from British Hospitality Association revealed that the UK Economy benefited from tourism in 2004 to the tune of 81.5 billion.Thus web presence has now become an native factor in the growth of tourism industry, therefore the use of website to pursuit for necessary information has been on the increased tremendously. Nevertheless, the design of website is a tonality issue for the tourisms organization and it has become an indispensable tool in make revenue for many organizations.The information gathered from 2005 Market Report revealed the number of people engaging in electronic commerce in UK is increase yearly.4