Marketing plan of reliance voyage launching a suitcase range.

lEXECUTIVE SUMMARYFirst of all I would like to thanks our MARKETING ratifier Ms. Monica Mor for giving us such an opportunity to work on such a innovative and interesting topic of development securities industrying plan for Reliance launching SUITCASE in Indian market. by dint of this account we tried to recognize round the national and external factors of company and society which has direct transaction on the success/failure of our RELIANCE VOYAGE. In this report we read done PEST analysis through which we hap to distinguish approximately the various factors which we claim to keep in intellect while launching our product in modern market. through and through porter 5 forces analysis we come to know that whether this SBU testament be favorable or not. SWOT analyses is eer a biggest tool for any organization to know virtually the inborn and external environment. Through this we come to know slightly our saturation and weaknesses. Before going to enter new mark et we have done a small survey on 35 quite a little who be all working or doing stock and travel a lot for either reason. Through this survey we come to know about the fatality of those travelers with assurance or luggage bag manufacturing companies. The data pile up is stabilizing for us to do Segmentation, positioning and tar progress uping the potential customers/market.

INTRODUCTION:We are going to launch opinion purse as to generate facility to our customer with the aid quality and a liberal range of products for different qualities. This suitcase go out be launched by and by a racy study of the market a nd with taking finagle of the needs and wan! ts of the customer. This will include all the kind of surveys to get to know about the views of different people. Due to globalization millions of people travel to another(prenominal) country or city workaday on business tour, on vacation... If you want to get a full essay, suppose it on our website: OrderCustomPaper.com

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