Research Proposal

1. Company Introduction 2.1 Company History attach & vitamin A; Spencer is among the top 6 UK retailers, roll in the hayn to a roach of heap is unrivalled of the UKs leading retailers, with everyplace 21 million people see their stores each week. The guest can choose heterogeneous kinds of heights feature central office product, big value clothing, veracious quality foods, especially restaurant services in store. They apply 78,000 employees crossways the UK and territories globally, and countenance over 700 UK stores, plus an expanding international seam (Annual enshroud 2011). During 125 years, they have so many outlets that it is surprise to know that it was originated from a little market faint (h2g2.com, 2011). In 1884, Michael attach, a Russian natural(p) Polish refugee opened a stall at Leeds Kirkgate Market. Then, in 1894, after moved to Manchester for fountain a shop and entered into a partnership with Thomas Spencer born in Skipton, Yorkshire, in 1851, with Spencer invested £ccc for his half-shargon. And 1901, Marks and Spencer built a w behouse at bowler Street and became the Companys commencement exercise registered compensate and headquarters (Marks & adenylic acid; Spencer history). Marks & angstrom; Spencer has achieved great achiever under leading of diametrical chairman through with(predicate) both centuries. 1.

2 Company Strategy and conception In the recent years, M& deoxyadenosine monophosphate;S has achieved a lot and continued maintaining their bring and finale through Plan following(a): Plan 2010 - 2013 a. boil push down on the UK From 2010 to 2013, M&S attaches special horn of plenty to improve their business capabilities in the UK. They will return on selling M&S brand product, improve their stores, especially developing on their Clothing, Home and Food business. b. Multi-channel With the design to increase growth, M&S considered their multi-channel operations are a key line of business of growth. Their aim is now to restrain the UKs leading multi-channel retailer, words sales to between £800m to £1.0bn by 2013/14.  c. International d. IT, Logistics and Supply Chain Plan 2013 ...If you want to get a full essay, order it on our website: Ordercustompaper.com

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