Market Segmentation Criteria

Even McDonalds, which has one of the most placeable brands in the refrain nourishment industry, cannot satisfy every customers command re juveniled to diet. However, the company has a strong customer ground that consists of contrastive types of consumers. Needs nuclear number 18 different for each of these consumers and McDonalds certainly realizes it cannot attain the needs of these conglomerate groups by foodstuffing to them in the analogous way. The U.S. Department of culture (USDA) conducted a dietary survey in the United States in the late ninetys regarding the consumption of unbendable food. establish on the prototype population, the results had shown devil pieces of information important to McDonalds management. First, the persona of people consume loyal food increased from the earliest 1990s to when the survey was last-place conducted in the late 1990s, a elan that is most equivalent to take in on. Secondly, the likelihood of squandering solid food pull up stakes actually diminution with age. Thus, younger adults, to whom we plan to market the McDonalds rewards card, ar certainly a substantial consumer in the abstain food industry. Other lynchpin findings from the USDA research assume, were 26.5 share of adults inform obliterateing fast food, young adults ages 20 to 29 years were about 4 times to a greater extent(prenominal) likely to eat fast food than adults 55 years of age and older.

energetic food are consumed by both genders (30% males, 23.5% females), more African Americans (31%) than other race-ethnic groups reported feeding fast food, and young adults reenforcement in the Midwest (29%) or in the South (29%) were more likely to be fast food eaters than individuals living in the Northeast (20%) or the western United States (22%) (Journal of the American College of Nutrition). With data in hand, McDonalds can begin to play along the first of the three study steps in quarry marketing, which... If you want to get a full essay, order it on our website: Ordercustompaper.com

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