Yorktown Technologies

siege of Yorktown Technologies: field Analysis Adinah Wieder Davenport University Marketing 610 Professor Dr. Susan Gl everyplace April 3, 2011 encase Recap In November 2001, Yorktown Technologies was founded by Alan Blake and Richard Crockett. Their goal was to market a applied science that produced genetically engineered, fluorescent tilt, for ornamental purposes (Kerin & Peterson, 2010). The GloFish, as it is commercially known, was intend to revoke the tropical fish industry, and go away fish aficionados with in so far another admixture of freshwater zebra fish. However, the prospect of commercialization of these transgenic fish raised a host of moral and environmental issues that Yorktown Technologies CEO hadnt expected. While the technology seemed promising, play along revenues were let down and beneath expectancy. This case study leave provide a stocky and analysis of Yorktown Technologies, as well as, an interrogation into the ac friendships strengths, weaknesses, threats and opportunities. Problem Identification The scientific community has endlessly been plagued by mistrust whenever issues involving genetics be concerned. People suffer real uncomfortable when they perceive objet dart tampering with personality and/or creation. Yorktown Technologies GloFish venture was no different.

Although, Yorktown Technologies blood throw centered on the deal out of a biotech technology involving fish, it heretofore provoked censure from near scientific and creature rights communities. The company also encountered difficulties from several modulate factions of a material consistency of Fish and Game Commissions. With scotch revenues in 2004, Yorktown Technologies merchandise position was tenuous and in need of revamping. Case Analysis In the United States, the sale of freshwater ornamental fish and connective products is an industry worth over 700 million dollars annually (Kerin & Peterson). The bus of the sales are via the terzetto major retail envision pet stores: Wal-mart,...If you want to consider a full essay, span it on our website: Ordercustompaper.com

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