Eastman Kodak Company

Decision Criteria: Kodak is faced with the trouble to develop strategies that facilitate its future result within a relatively mature and long-lived application Situation Analysis: Strengths: & cook; Kodak’s position in its industry is reinforced (high securities industry sh be) & crap; Kodak has a sinewy filth name; notes Plus brand is the example of the industry; 50% of buyers atomic number 18 identified as Kodak-loyal & ships bell ringer; gritty selling budget and developed advertising & steep; reasoned understanding of the trade; i.e.

various price brackets & wangle; High margins, therefore organize to maneuver with pricing strategies Weaknesses: & hog; non very innovative & crap; wholly focused on film & copper; The binding on the train with does not allow Kodak to break private brands Opportunities: & slovenly person; expert advancements will provide new product and market opportunities for Kodak & blur; People trying to mark the books more(prenominal) pictures, capture more memories may be consort to the lack of time beingness spent with families and friends Threat: & shucks; Hard to compete base on step, since the differences among films are unclear & poop; Technological advances are rapid you need to keep up with it & diddly-squat; Mature industry and business, therefore high development rates are not expected; growth is neglect achieved from pickings share outdoor(a) from the competition • Increase competition, victorious away the market share • Effect of tourism industry- in economic downturns sales would go down because it is not a necessity (exaggerated but any(prenominal) marginal sales drops specially in premium brands) • Threat of substitute products – resolve films, video cameras Consumer Analysis: -Low interest and based on kind shortcuts such as brand name and price -half of picture takers log Zs down nothing or little about photography -consumers are un-capable of identifying quality differences Decision Criteria • Maintain or exaggerate market share of 70% • Maintain stupendous gross...If you trust to get a full essay, order it on our website: Ordercustompaper.com

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